On the web people don’t read, they scan, skim and select. In fact, usability studies show that less is more — people don’t find information that is right in front of them when it’s buried in long paragraphs. When it comes to email, communicating effectively is especially important, and the same guidelines for writing web content apply. With email, you also need to consider subject lines, who else to copy, and what outcome you are hoping for with each email you send. In this webinar, we’ll offer specific guidelines that will help you communicate more effectively in an age where people read most of your content on a screen. For more information and to register, visit: https://infopeople.org/training/view/webinar
The benefits of monthly recurring gift programs are numerous. Automated monthly giving is great for donors and for the organization. But as staff members, the thought of launching a brand-new program can be very daunting. In this webinar, fundraising expert Jessica Cloud, will show you how to build a practical, step-by-step process for building a recurring gift program from scratch. You will learn how to create a thriving group of loyal and steadfast donors who provide your organization with much-needed, regular, unrestricted revenue.
For more information and to register, visit: https://www.nonprofitlearninglab.org/webinars
