Content Calendars: Managing Your Message and Media (Nonprofit Learning Lab)
A Content Calendar (a.k.a. Editorial Calendar) is a written plan for how your nonprofit will use various channels (email, publications, social media, earned media, etc.) to achieve your communications goals. This workshop will look at the basics of content planning as well as some of the tools and tactics your organization can use to take control of your communications strategy. A well-developed plan will ensure that you have covered important brand and organizational messages as it provides time and space for new and spontaneous initiatives. Your content plan could also lead to more collaboration across the organization and help you track and evaluate the efficacy of your entire communications program.
For more information and to register, visit: https://www.nonprofitlearninglab.org/webinars