LinkedIn Marketing Concepts for Nonprofit Professionals
You: One person making a difference: appear the best you can on LinkedIn: approachable, active as you achieve your personal career milestones. Us: The power of the organization’s message on LinkedIn: well-coordinated, inspiring, successful; its image to the business community: on-point, concise, everyone in the organization reflecting the mission in their own personal profiles. Them: All people who have not yet contributed to your cause but are available to you to research, selectively market to; when inspired by your cause, they offer their expertise, time, and money. Are the three compatible? Yes, if you use the smart LinkedIn concepts. Cohesive? This will take work, but it is attainable. You must feed and cultivate it continually. Collaborative? Ah, the best of all worlds, all of us rowing the boat in the same direction.
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