Fundraising 101: The Fundraising Cycle – What Is It, and How Do You Make It Work for Your Mission?
There is no “one-size-fits-all” approach to donor engagement. Every successful fundraising campaign is built on a strategic understanding of the fundraising cycle. Knowing where each donor is in the cycle–and the types of engagement opportunities that work best for each step in the cycle–will help you acquire more donors, steward relationships with your current donors, and raise the money you need to meet mission.
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